With marketing your company or business, it’s important to strategically market your brand to promote your business and services correctly. Using custom signs to promote your business is a great way to make sure you do just that. Custom signage plays a huge role in the brand growth and promotional strategy of your company. Let’s talk about why it’s important.

Signs and first impressions

Signs are a great way to make a great first impression. People tend to make assumptions based on what they first see. First impressions can be difficult to change, so it's important to give the right impression right away so that you can draw in potential customers. Most signs inform viewers of the products or services they offer. A good sign will have a tagline or a list of main offerings, and then viewers will decide whether they want or need your product based on what they read.

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If your sign is cheap, customers will assume that your products are as well, but if you put some time and money into your signage, most people will assume you’re a quality business. It’s also important to note that most people aren’t savvy about fonts, but it's important to pay attention to what font you use because they will know if your business is playful or serious based on what font you use. This also goes for your logo.

Open for business?

When you have amazing signage, it lets people know that you are open and looking for business. Adding a banner or a sign out on the sidewalk can grab people's attention and tell them about your business or services. Signs are also a great way to announce that you have a new product or service to offer.

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Signs are an extremely effective way to drive local traffic to your business. It’s an inexpensive advertising tool when you compare it to radio, television, and print advertising. Your business can either succeed or fail depending on the results of your signage. An interesting fact I found from the Fedex Signage Survey says "65% of businesses that made a significant change to their signage reported an increase in revenue". This is important because it shows the increased traffic that you can get from just adding a sign to your business.

Reach the right audience

Your signage is going to have to reach the correct customers if you are going after look, feel, and messaging. Businesses try to break through to the customer all the time, but it isn’t always clear to the customer. Clear signage can make a huge difference in getting your business's message across.

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When signage is done a certain way, it helps provide the customer/consumer with what they need, which in return allows them to control their experience. Signs can and will likely turn potential customers into customers. Signage also isn’t too pushy. You are placing it and letting people know your message without getting in their faces with it. You will be reaching the audience that fits your company nearly every time, which honestly can’t be said for other forms of marketing.

At Sun Control of Minnesota, our team collaborates closely with clients to create custom designs that reflect their brand identity and stand out from competitors. We use only the highest quality materials and cutting-edge technology to produce vibrant, attention-grabbing lighted signs that are durable and long-lasting. Contact us today and start your custom sign design!

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