Building a Recognizable Brand
Building a brand is much more complicated than most people think. It isn't just a logo, but rather how people percieve your company. It's not something you have direct control over, however, with these few tips, you're on route to build a recognizable brand.
Let's Start with a Cool Logo:
First impressions are like a spark, and Sun Control of Minnesota knows how to ignite that spark with a logo that's nothing short of cool. A logo isn't just a visual; it's the personality of your brand. At Sun Control, we believe in creating logos that tell a story. Each design is crafted with meticulous detail, capturing the essence of a brand and leaving an indelible mark on the audience. It's not just about a symbol; it's about creating a visual identity that becomes synonymous with your brand.
Even if you don't choose us as your logo designers (ouch), most designers try to factor all these details to create a logo that fully represents who you are and your mission. Sure, we always ask for the typical color and what logos you want to take inspiration from, but more importantly we want to know what the business is, and where you want to be in 5-10 years. A logo shouldn't be remade constantly.
Keeping it Consistent: Your Brand's BFF:
Consistency is the secret sauce that transforms a brand from good to unforgettable. From the vibrant graphics on our fleet vehicles cruising through Roseville to our online presence, we maintain a consistent brand vibe. Here it is - the magic behind our branding guideline, a set of principles that ensures every interaction with our brand is a cohesive and delightful experience. It's like having a reliable friend; you know what to expect, and it feels great every time.
A Branding guideline for the most part dictates the following:
- Logo Design and Variations + Use cases: This is key. Sure, you can use the same logo across all social media platforms, but depending on the format, layout, of how the image is supposed to fit, you might run into an issue with scalability. If you have a wider logo like ours, it might fit great on the website, will look good on a letterhead, but if you try to toss it onto a social media profile picture, you'll realize it doesn't scale well. That's why having logo variations is important: for proper use case and easy recognition both online and offline.
- Fonts: It's all about consistency. If your logo has Montserrat, but you're using Trajan, you're hurting your business. Having that consistency allows for your brand to be easily recognizable and put together, rather than a start up who may just be free balling everything. It's all about perspective.
- Company Mission and Voice: More of an obscure one, but easily the most important. You're separate from your company, your voice shouldn't be directly mirrored. What we want instead is to take in the morals of the entire company, and implement a voice that can easily portrayed by your staff whenever interacting with customers. Consistency across communication channels will keep your brand looking professional.
You Gotta Be Online Too: Check Out Our Cool Website:
Take our website for example. it isn't just a digital space; it's a vibrant showcase of who we are and what we do. Sure, the design is fancy, but that's not the point. The point is to demonstrate to your customer in an easily accessible format, who you are, what you do, examples, and a quick contact us form.
Your website has to take it's branding cues directly from the branding guideline and logo. If you have a simple logo, you can't have a website that is overly complicated and 3D. Same can be said if you have a playful character as a branding icon, you can't have an overly professional website.
Beyond aesthetics, your website should make you out as the professionals in the field. It's not just about being online; it's about making a lasting impression in the digital realm - that means throw in your customer reviews front and center so they see how you interact with your customers. Let your quality speak for itself. Project photos are always great, and make it a click away so your customers so they can easily access it, and easily contact you.
Turning Cars into Moving Billboards - Yep, We Do That Too:
I'm sure you've seen our vehicles driving throughout the Twin Cities, or even up in Duluth. This is one way to create brand awareness in your targeted area. Our bright yellow vehicles catch the eyes of thousands of people a day, and we do get inquires from them. We are able to produce the same result for you.
Bring us your branding guidelines, or give us the story behind your brand, and our designers will get to work on crafting a vehicle that is eye catching and memorable. Just imagine your brand on wheels, being a mobile billboard, and getting you some leads. There's also the psychological impact vehicle wraps have. it gives of the sense of a company being much larger than it really is, and helps establish your brand as an expert in the area.
This was a quick highlight over everything, and we're always more than happy to go more in detail with you. Our goal is just to give you the foundation towards building a successful brand, and letting you know where we can help. We're here to help your brand shine!