If you’re a business owner in the Twin Cities and you’re not using your car to advertise, you’re missing out on a tremendous opportunity to reach a wide audience. These days, commercial car wraps are considered an integral part of commercial branding. Unlike most forms of advertising, car wraps are a one-time expense with a wide reach. They’re also a sure way to get people to notice your business.
In this post from Sun Control of Minnesota, we’re sharing ideas for vehicle graphics that make a splash. Check out these great ideas and then give us a call to order custom vehicle graphics for your company vehicle or fleet.
1. Represent Your Product
You’d be hard-pressed to find a vehicle advertisement more well-known than the Oscar Mayer wienermobile. Why not promote your produce similarly by transforming your vehicle into a representation of the product you sell? If you sell ice cream, for example, transform your ride into a giant banana split. Or replicate your product label across your vehicle just as it would appear on the actual product. Not only will transforming your vehicle put your brand on display, but it will also turn heads everywhere you go.
2. Reinforce Your Brand
There is no better way to represent and reinforce your brand identity than by using the same colors, fonts, and logos across all marketing media. Always be sure your color scheme is in line with your branding. Think of the most recognizable brands you know like Coca-Cola and Pepsi. When you see those colors and fonts, you think of the product even if the logo is missing. Harness this principle to your advantage when designing your car wraps.
3. Use Vibrant Colors
Although brand colors should be used to reinforce your branding when possible, there are some exceptions to the rule. For certain types of products that lend themselves to more whimsical branding, consider using bright, fun colors that really show what you’re about.
4. Use Text Wisely
One of the biggest mistakes most business owners make when adding custom car wraps to their fleet is getting too heavy-handed with text. Too much text can feel cluttered and be difficult to read, especially when driving in traffic. Keep your text and the overall look clean and simple enough that other drivers can get the message when driving by in midday traffic.
Twin Cities Vehicle Wraps and Graphics
If you’re looking for a way to get the word out about your commercial business, automotive wraps are the way to go. To connect with our graphics team about designing your custom car wraps, give us a call at 651.490.1060, or contact us online to find out more about our services.