First impressions can make a huge impact, especially when it comes to retail storefronts. They also leave a lasting impression of your brand, which is why they say you never get a second chance to make a first impression. If your storefront signage is well-designed and engaging, it can draw customers in that otherwise might pass by to the next place.

 

At Sun Control of Minnesota, we help Twin Cities business owners create a perfect first impression with custom storefront graphics from our graphic design team. Here’s what you need to know to optimize your storefront signage and create a lasting impression that your customers will love.

1.   Echo Your Brand Identity

In today’s marketing climate, brand identity is integral to successful advertising. You want customers to associate your brand identity with a specific font, logo, and color scheme. Think of the most easily recognizable brands you know like the Starbucks logo or Facebook.

 

Even if you don’t see the name of a company, brand identity allows you to easily identify their products or advertisements. Customers come to associate these brand identities with specific values and emotions that help them identify with the brand on a personal basis. That’s why it’s crucial to echo your brand identity in your storefront graphics.

2.   Use Color Wisely

Designers understand better than anyone the impact of color on human emotions. It can be used to inspire creativity or hunger or evoke a sense of energy, calm, or trust. That’s why color is integral to communicating your brand identity and creating a lasting impression of your business. Talk to our graphic designers about your product and marketing strategy and we can recommend a color palette to support your goals.

3.   Integrate Signage Across Your Store

Whatever you’re trying to convey in your storefront signage, try to echo the same imagery and font in all of your interior store signage from wall wraps to wayfinding signs. Using the same graphic design details for everything from store hours to promotional campaigns and even across social media helps to support your brand identity and creates a crisp, simple appeal.

Order Your Custom Twin Cities Storefront Graphics

With the holidays upon us and a new year right around the corner, there’s no better time to reboot your storefront graphics and kick start profits in the coming year. At Sun Control of Minnesota, we have a complete in-house design team to help you make the most of yours. To connect with a graphic designer and share your ideas, give us a call at 651.490.1060, or contact us online to order a complete custom signage package today.