The holiday season is the busiest time of year for retail sales. If there’s any time of year when custom signage is important, it’s now. That’s why it’s important to develop a comprehensive plan that maximizes the value of your holiday signage.

 

At Sun Control of Minnesota, we work with business owners across Bloomington and the Twin Cities to create signage that gets results. Our services include a graphics design team to help you create custom signage that supports your brand identity and draws customers in. Follow these tips to make the most of your holiday signage this Christmas:

1.   Make Sure Your Wayfinding is Clear

Customers need to be able to find their way to the great holiday promotions you’re offering. When your store is packed with customers during the busiest retail shopping days, a lack of good wayfinding signage can cost you sales. Make sure your directional and display signs are clear and reflect your brand identity, and include special signage for key promotions.

2.   Share the Holiday Spirit

There’s a reason stores start playing holiday music almost as soon as Halloween ends. Holiday music puts customers in a cheery holiday mood that leads to increased holiday revenue. In the same spirit, holiday signage that captures the mood of the season can have the same effect on customers. Be sure to incorporate plenty of bright, cheery holiday signage into your holiday marketing plan.

3.   Use Storefront Graphics

Take advantage of your storefront glass with colorful window displays customized for the holiday season. Consider using custom storefront graphics to share a special holiday promotion, and be sure to integrate your brand identity into your signage. Keep messages simple and attractive to draw in new customers and get your promotions across clearly.

4.   Update Outdated Signage

Take a walk around your store. Do you have outdated signage that doesn’t convey your current brand identity or promotions? Make sure your signs are all up-to-date and reflect current pricing.

Order Your Twin Cities Custom Signage

Are you ready for the holiday shopping season this year? At Sun Control of Minnesota, we have an in-house graphic design team to help you design custom promotions that make the most of the holiday retail boom. From wall wraps to pull-up displays, we’ve got you covered. To connect with our graphic designers, give us a call at 651.490.1060, or contact us online to share your ideas and order your custom signs today.