As a retail establishment, one of the most important ways you connect with your customers is through well-placed signage throughout your store. A good sign can be the key to getting more out of your sales with upsells and add-ons while giving your customers a higher-quality experience. But deciding how to say what you’re trying to say is just as important as deciding you need a sign to begin with. It’s one thing to have an idea, but working with a designer to bring that idea to life can be its own unique challenge.
Fortunately, at Sun Control of Minnesota, we’re experienced with helping business owners bring their ideas to fruition. In this post, we’ll share simple tips for working with our graphic design team to get more out of your custom signage.
Follow this advice to bring your ideas to life:
1. Start an Idea Board
With a wealth of information at your fingertips, there’s no need to reinvent the wheel. Start an idea board with color combinations, fonts, and layouts similar to what you’re envisioning. Consider starting a folder in the cloud to store all of your custom signage ideas. You can even turn to Tumblr or Pinterest for ideas.
2. Take Note
It might seem like a given that you should write down all of your ideas, but we recommend taking this a step further. Have you ever heard it said that there are no bad ideas? This is definitely true when it comes to custom signs.
When you come in with your ideas written down, it gives us more to work with. Feel free to sketch out your thoughts in drawings as well, even if that means using stick figures to get the job done. You can even snap a picture with your phone and send us a digital copy to simplify the process.
3. Work Collaboratively
Your graphic designers are used to working with businesses to create signs, so they’ll happily offer suggestions or follow your lead. Let our graphic design team know if they’re on the right track. If they’re not, don’t hesitate to let us know so we can make adjustments and move the project along in a direction you’re more comfortable with.
Connect With Our Bloomington Graphic Design and Custom Signage Experts
At Sun Control of Minnesota, our in-house graphic designers love the challenge of helping Minnesota business owners create functional signs that meet their expectations. No matter how big or small your project is, we look forward to helping you create the custom signage that works best for your needs.
To get inspired, check out our online gallery. We’re working extra hard right now to protect our community and customers, so we’re more than happy to connect with you online to help with social distancing. Get started on your custom signs by connecting with a member of our design team at 651.490.1060, or contact us online to share your project ideas today.