When you’re getting the word out about your business, you need to take advantage of every opportunity you’ve got to spread the word and create a lasting, professional image. And in the Information Age, branding is everything. Having a strong brand identity captures the public’s imagination and reinforces the feelings you want them to have about your company or organization. If you’ve got a fleet of vehicles and they’re not branded visually, you may be missing an important opportunity.
At Sun Control of Minnesota, we offer beautiful vehicle wraps to reinforce your brand identity and create a look that will get noticed. That’s why we’ve put together some of our top reasons you should consider using vehicle wraps for your fleet.
- Get a unified look.
Ultimately, a vehicle wrap is like a uniform for your fleet. Whether you’ve got four cars or 45 in your fleet, having all of your vehicles look the same is important. It gives a sense of cohesiveness to your employees and customers while reinforcing your brand identity and lets customers know they’re working with the real deal. And nothing looks sharper than a lot full of your company’s branded vehicles.
- Help customers connect with you.
More customers are connecting with companies on social media than ever before, which is why it’s essential that customers know how to find your business on Instagram, Facebook, and other social media sites.
Having an easy-to-remember hashtag doesn’t mean much when customers don’t know it. But vehicle wraps give you the chance to put your phone number and website right on your fleet for customers to see. When your company’s logo passes by, they’ll remember the image of your colors and font long after they’re able to write down your phone number. This can pay off in droves when customers are able to easily remember what your organization does and how to reach you.
- Get the word out without being obtrusive.
We live in a world of pop-up ads, junk mail, and cold calls. While these can be effective ways to get the word out, many people find them frustrating and confrontational. Just think about how many subscribers are willing to shell out more money each month to stream videos without commercials.
One of the great things about fleet wraps is that they don’t feel intrusive. Some fleet wraps can even be enjoyable to look at, garnering a smile as they drive by.
- Maximize your advertising budget.
We all know billboards are one of the most effective forms of advertisements. A branded fleet is basically a fleet of mobile billboards. Everywhere your vehicles go, consumers will see your brand and information. That’s why a branded fleet is some of the most affordable advertising you can invest in. And unlike limited-run marketing campaigns on television or online, vehicle wraps continue to work for you as long as your vehicles are out on the road.
- Reach more local customers.
When you invest in fleet wrap advertising, you know your advertisements are going to be seen by a marketing audience in your local area. And because your cars are on the road regularly, you’ll likely get your brand image in front of the same viewers again and again.
- Protect your vehicles.
Fleet wraps do more than just get the word out about your product or service. They also protect your vehicle in the same way as vehicle paint protection wrap. Fleet wraps will help keep your paint in good condition, which means your company cars will retain their value longer. They can also be easily replaced when it’s time for a new advertising campaign.
- Create a more professional image.
Consumers like a polished look and the sense that they’re working with a professional organization. Having vehicles match gives your company or professional organization a more official appearance, which means customers are more likely to put their faith in you and what you have to offer. And when your employees are on the job, customers will recognize your company vehicles and know they’re connecting with an official representative every time.
Twin Cities Vehicle Wraps and Graphics
If you’ve got a fleet that isn’t branded, it’s the perfect time to take advantage of this terrific, organic advertising opportunity. With full wraps from Sun Control of Minnesota, you’ll get bumper-to-bumper branding to give your fleet a bold, stunning look everyone will be talking about. Or choose a partial wrap look that works well with your organization’s budget but still captures their attention. We can even help you design a graphic that works for your business.
Whatever you choose, branding your fleet is an investment that will pay off for years to come. When you’re ready for graphics that pop, give us a call at 651.490.1060, or connect with us online to find out more about our options.